Glossary Term
O2o (offline-to-online)
O2O (Offline-to-Online) is a concept tied to physical to digital journey
O2O (Offline-to-Online) is a concept tied to physical to digital journey. You’ll care about it when QR as bridge. context matters Look for measurable signals: scans, bounce rate, and the action you actually want after the scan. In practice, strong implementations emphasize physical to digital journey while keeping the user flow simple.
Related Terms
2D Barcode
2D Barcode is a concept tied to stores data in grid
A/B Testing
“A/B Testing” refers to compare variants
Alignment Pattern
“Alignment Pattern” refers to corrects distortion
Analytics Dashboard
“Analytics Dashboard” refers to aggregates scans and outcomes
App Links (android)
App Links (Android) is a concept tied to Android equivalent
Attribution
Attribution is commonly used for connect outcomes to touchpoints
