QR Code Glossary
Essential terms and definitions for QR code marketing, minting, and analytics
A comprehensive glossary of QR code terminology, covering everything from basic concepts like QR codes and 2D barcodes to advanced topics like dynamic QR codes, analytics, and marketing strategies. Use this resource to understand the technical and marketing aspects of QR code implementation.
Browse by category:
- Basics: QR Code, Quick Response, 2D Barcode, Module
- Structure: Finder Pattern, Alignment Pattern, Timing Pattern, Error Correction
- Types: Static QR Code, Dynamic QR Code, Redirect, Short URL
- Marketing: UTM Parameters, Landing Page, Call to Action (CTA), Scan Rate
- Analytics: Conversion Rate, A/B Testing, Analytics Dashboard, Attribution
- Technical: SVG (Vector), PNG (Raster), Contrast Ratio, Print DPI
- Applications: Scan-to-Call, vCard QR, Wi‑Fi QR, Deep Link
- Security: HTTPS, Phishing, QR Sticker Overlay, CAPTCHA
- Advanced: O2O (Offline-to-Online), Geofencing, Geo Marketing, City Marketing
Ink Spread (dot Gain)
Ink Spread (Dot Gain) is commonly used for bleeding on absorbent materials
O2o (offline-to-online)
O2O (Offline-to-Online) is a concept tied to physical to digital journey
Universal Link (ios)
Universal Link (iOS) is commonly used for verified web link opens app
